For example, when I was setting up my own site, I took inspiration from a women’s clothing store, Boxhill https://www.boxhill.co.nz/ I noticed they use a clean, user-friendly layout with a focus on visuals—great product shots and easy navigation. It’s built on a simple, elegant template that highlights the clothes without overwhelming the shopper. I didn’t dig into their exact setup (no need to reinvent the wheel!), but I figured they’re likely using something like WooCommerce with a lightweight, customizable theme—maybe Astra or something similar—since it’s versatile and plays nice with e-commerce. That gave me a benchmark: I went for a similar vibe, tweaking it to suit my brand, and made sure to add a few standout features like a quick-view option for products.

So, my advice? Scope out 2-3 competitors in your space, see what templates they’re rocking (you can often tell by the design or peek at the source code), and note what they prioritize—speed, visuals, mobile-friendliness, whatever. Then pick a WordPress setup that lets you match their strengths and one-up them where they’re slacking. You’ve got this!